* Let the baby feed on the "sore" side first.

* Use ointment or lanolin on the nipple between feedings. Be sure to wash the breast and nipple before breastfeeding again.

* Rub breast milk on the nipple. Let it air dry.

* Be sure that the baby is latching on to the areola.

* If you are experience excessive tenderness with latching on, use a breast pump.